Today at Yahoo!, we continue our efforts to offer personally relevant products and services with privacy protections built right in. We take privacy seriously whether our users are accessing Yahoo! on their PCs or mobile devices. Whether catching up on the latest news, sending emails, viewing the latest updates across social networks or taking and uploading photos, we believe the mobile experience should offer the same privacy protections consumers expect to find on the PC. Furthermore, management of privacy protections should be available via any mobile device, whether that’s an iPhone or a Blackberry.
We take special care to tailor our privacy features for the unique attributes of the mobile environment:
Now we have a new feature that lets our users opt out of interest-based advertising from Yahoo! right from their mobile device, making privacy choices even more accessible to our users. We believe we are among the first of our major competitors to offer an opt-out choice of this kind directly from a mobile device.
The mobile Internet is constantly changing with new platforms, hundreds of devices and lots of exciting innovation. But our approach to privacy in the mobile environment is consistent with Yahoo!’s overall approach to user privacy. We want to maintain the trust we have built by giving our users more control and choice about how they share info with friends and customize their experience on Yahoo! mobile properties.