Yahoo! is excited to further our commitment to increased transparency and control by updating our implementation of the Advertising Option Icon (CLEAR Ad Notice) to the “Forward-i” icon recently announced by the Digital Advertising Alliance (DAA). CLEAR Ad Notice provides users a simple link on or near an ad to provide more information about how interest-based advertising works and tools to manage their advertising experience.
Yahoo! began our implementation of CLEAR Ad Notice in April 2010 with an early version of the advertising icon – the “Power-i”. Since that time, we have served the CLEAR Ad Notice over 1.5 trillion times across Yahoo! properties in the US. In an effort to significantly increase the level of consumer awareness and control with respect to interest-based advertising in other markets, Yahoo! launched CLEAR Ad Notice in January 2011 on the Yahoo! sign-in page across France, Germany, Italy, Spain and the United Kingdom.
Today’s change in Yahoo!’s CLEAR Ad Notice implementation to the “Forward-i” continues to serve as a consistent reminder to consumers to learn more about and manage their interest-based advertising experience. The roll-out of the new icon will take some time, but you will start noticing the Forward-i icon replace the current icon over the next few months on the ads you see across Yahoo! properties.
Sr. Manager, Advertising and Analytics Privacy