Shane’s outstanding contribution on CLEAR Ad shows how Yahoo! walks the talk on privacy.
The leader of Yahoo!’s privacy and data governance team was recognized on Sunday at the Interactive Advertising Bureau’s (IAB) Annual Leadership Meeting for outstanding work in creating a new industry standard.
Shane Wiley, senior director of Privacy and Data Governance, received the IAB Service Excellence Award for his work on the CLEAR Ad Notice that promotes high standards of transparency and consumer protection for the industry, showcasing Yahoo!’s leading role in online privacy discussions.
The IAB has nearly 500 member companies whose employees work in a volunteer capacity to shape standards, guidelines and best practices. To create the CLEAR Ad Notice — now the industry standard — Shane had to bring together different companies and industry groups including the Ad Ops Council and the Public Policy Council to create a set of guidelines that everyone could support – not an easy task!
“Shane has taken CLEAR Ad Notice from concept to reality here at Yahoo! and driven the standard across the industry when many thought it would be impossible to do so,” said Anne Toth, Yahoo!’s chief trust officer. “Not only has Shane been essential in making Y! a standout in walking the talk on privacy through numerous proof points, he’s driven real change across our industry in a relatively short amount of time. It’s no small task to develop an industry standard, bring others into alignment and then execute it among many, many players – all of whom fiercely compete against each other every day.”
Echoing Anne’s praise, Leslie Dunlap, senior director of Federal Relations, congratulated Shane on the award and thanked him for his contribution to Yahoo!.
“This is well deserved recognition – the industry wouldn’t be half as far along if Shane hadn’t stepped in and driven folks to get to a standard,” she said. “Yahoo! has been able to clearly show we were leading the way, and we’ve gotten a lot of credit for doing so on this project.”
